Jay Klaitz, GTA V’s Lester Crest, backs the $100 price rumor for GTA 6

The voice actor behind GTA V's Lester Crest, Jay Klaitz, has joined the conversation and is backing the rumor of GTA 6's potential $100 price tag.
Jay Klaitz, the voice behind the sharp-tongued strategist Lester Crest from Grand Theft Auto V, has joined the growing conversation around GTA 6’s rumored $100 price tag. The internet has been buzzing about whether paying that much for a game is genius or madness.
Fans have debated, analysts have speculated, and the memes? They’ve done their job. But Klaitz’s take might just make you see that Benjamin-sized price in a new light.
Why Jay Klaitz thinks it’s worth every penny
In a chat with The Escapist, Klaitz said he supports the $100 price point, believing that players are essentially getting several games in one.
He explained that the massive amount of work poured into GTA 6, from intricate motion capture to ongoing content updates, justifies the cost.
Klaitz described how time-consuming the process can be, recalling long sessions in New York motion capture studios where he acted out everything from subtle gestures to full-blown action sequences.
He also pointed out that GTA V set a precedent with its steady flow of updates and GTA Online expansions that extended its lifespan for years. From his perspective, a higher price reflects a game that feels more like an expansive entertainment experience than a one-off purchase. Think of it as a season pass to the wildest open-world adventure imaginable.
The other side of the conversation
Still, Klaitz admitted that $100 is a big ask for many gamers. He emphasized the need for accessibility and suggested that finding a balanced middle ground could make sense, one that compensates developers fairly while keeping the game within reach for more players. His comments showed a rare blend of insider insight and player empathy.
Meanwhile, Rockstar Games and parent company Take-Two Interactive haven’t confirmed the rumored price. CEO Strauss Zelnick has hinted at value-based pricing, meaning the cost could reflect the game’s scope and innovation.
And if you’ve followed GTA 6 news, that’s not surprising. The upcoming release promises next-level realism, massive maps, and story depth worthy of a streaming series.
So, sure, $100 sounds steep, but if Klaitz is right, GTA 6 won’t just be another game; it’ll be an experience that redefines the franchise. With all the hype around GTA 6 updates, the only real question is: when launch day hits, will you be ready to pay the price for mayhem in style?
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