GTA 6’s 100-dollar price tag? Analyst thinks that’s a terrible idea

Picture this: you’re finally ready to snag Grand Theft Auto 6, controller charged, snacks lined up, and the cashier drops the bomb, "That’ll be a hundred bucks." Cue the collective gasp. But according to Rhys Elliot, head analyst at Alinea Analytics, that price point would be a major fumble, not a flex.

In a chat with Wccftech, Elliot explained that while slapping a $100 tag might sound like easy profit, it could actually backfire. A price that steep could scare off players who’ve happily stuck with GTA 5 for over a decade. After all, why shell out for a shiny new toy when the old one still delivers chaos, car chases, and cash?

Why charging more doesn’t mean earning more

Elliot’s logic is simple but sharp: the pricier the game, the fewer players will make the jump. And that’s a big deal, considering GTA 6 news points out that Rockstar’s real moneymaker isn’t the main story, it’s GTA Online. That multiplayer universe has been printing digital cash for years, keeping fans hooked and Rockstar’s accountants smiling.

Higher price equals higher revenue might sound good on paper, but Elliot argues it doesn’t hold up when you zoom out. The real goal isn’t squeezing out a few extra dollars upfront, it’s getting millions of players to dive in early and stick around.

His bet? The base game will likely launch at around 80 USD. Pricey, sure, but not outrageous enough to make wallets cry.

Rockstar could still go wild with deluxe editions, though. Think early access, special perks, or one of those Shark Card bundles that let you buy your way to luxury in Los Santos. Just don’t expect that to be the only option on the shelf.

As fans await GTA 6 updates, one familiar voice won’t be back. Lazlow Jones, the iconic GTA radio DJ, left Rockstar in 2020 and now teams up with Dan Houser at Absurd Ventures, a studio buzzing with that classic creative spark.

Analysts predict GTA 6 could haul in about 7.6 billion dollars in its first 60 days—hardly spare change. So if someone floats a 100 base price, maybe laugh it off. Elliot says GTA 6 doesn’t need shock value to make history, just players ready to hit the gas.